Thanks to Andrew Peterson, I have moved my weblog to a WordPress format. Please visit me there. I need help with uploading plug-ins, etc into a 3-column Wordpress template. Also looking for someone to create a banner for me that can be used on weblog and other materials.
I'm still on quite a learning curve and welcome your participation.
Saturday, August 16, 2008
Wednesday, August 13, 2008
Writer to Expert: New Offerings for Fall 2008
New Offerings for Fall 2008
Writing for Change TeleCourse
From Author to Expert, $395
From Author to Expert, $395
In just 9 hours, learn how to transform your content and expertise into education for change with teleseminars, workshops, retreats and class series.
Mondays: Nov. 3-24, 2008 (6:00-7:30) PST
OR Dec. 1-22, 2008 (6:00-7:30) PST
In this teleseminar, you will learn:
• Ways to design, structure, and pace a teleseminar, workshop, or course series using methodologies, techniques, and a variety of fun, engaging activities that deliver your message with authenticity impact, and spark.
• How to organize, layer, and present your content and adapt your delivery for podcasts, tele-seminars, AND workshops with losing focus and intention.
• Ways to create and lead experiential activities that encompass the full spectrum of adult learning and cross-cultural modalities.
• Tools for objectively evaluating the success of your workshop or seminar and strategies for future development and marketing.
ABOUT:
Sheryl R. Sever (aka COACH SHERA) is a creative business and learning consultant with nearly 20 years international experience in sales, marketing, corporate training, and courseware production. Her professional experience includes senior consulting positions with McGraw-Hill Publishers, Addison-Wesley Longman, UC Berkeley English Language Program and San Francisco State University Professional Development programs.
She is the Executive Editor of the 2006 Sustainable World Sourcebook, a member of the Global Facilitators team for the Awakening the Dreamer Initiative, and is committed to helping entrepreneurs and leaders develop and thrive in sustainable businesses and communities.
She is the Executive Editor of the 2006 Sustainable World Sourcebook, a member of the Global Facilitators team for the Awakening the Dreamer Initiative, and is committed to helping entrepreneurs and leaders develop and thrive in sustainable businesses and communities.
Individual consultations also available.
For more information and to register, call 510.336.9161
e-mail: coachshera@gmail.com
www.sherylsever.com
SKYPE: Sheralot
e-mail: coachshera@gmail.com
www.sherylsever.com
SKYPE: Sheralot
Friday, July 25, 2008
Writing for Change- San Francisco- Aug 16-17
Julie and I are exploring a collaboration that weave our passions for writing, international travel, and socially responsible business with our clients' desires to grow their businesses, publish and thrive!
Please come to our session at the WRITING for CHANGE Conference on Aug. 17 at 10:00 AM at the Hotel Kabuki in San Francisco. Julie will be presenting "Transform Yourself from Writer to Author" with a demonstration from her InspireABook program. Adding to Julie's curriculum, I will present other options for content production, and the value this brings to proposal submissions.
Click here for more information and to register.
Click here for more information and to register.
Turning the Wheel- The Great Turning
The most remarkable feature of this historical moment on Earth is not
that we are on the way to destroying the world-
we've actually been on the way for quite a while.
It is that we are beginning to wake up, as from a millennia-long sleep,
to a whole new relationship to our world, to ourselves and each other.
-Joanna Macy, author World as Lover, World as Self
that we are on the way to destroying the world-
we've actually been on the way for quite a while.
It is that we are beginning to wake up, as from a millennia-long sleep,
to a whole new relationship to our world, to ourselves and each other.
-Joanna Macy, author World as Lover, World as Self
The Awakening the Dreamer, Changing the Dream Initiative held it's second Global Gathering on the campus of Mills College in Oakland, CA on June 26-29.
Nearly 200 committed facilitators (including me) from four continents ,along with guest speakers Lynne Twist, Brian Swimme, and Joanne Macy , among others, gathered to re-affirm, apply, and expand our commitment to an environmentally sustainable, socially just, spiritually fulfilling presence on this planet as the guiding principle for these times.
The Global Gathering re-ignited in me what really is important - and what I am committed to- on a personal, professional, and collective level.
It's easy to forget that real change begins
with changing oneself.
with changing oneself.
At the conference, all of us felt and agreed that this is a most amazing time to be alive, that we don't have all the answers, and that in fact, we may or may not be successful in creating the personal and collective changes that must take place now.
If we focus our actions on cooperation, not competition, on doing more with less, (and perhaps on DOING less and BEING more), heal our addictions to consumption, and re-claim the role of world citizen founded on interdependence and respect for the dignity of all life,we may be able to "turn the wheel" towards sustainable solutions.
Turning the Wheel. . .
WHAT can I start doing today and the rest of the year to bring more cooperation and collaboration into the company culture, our teams, client relations, and communities?
WHO am I mentoring? WHO are my mentors?
WHO are my"emPower partners?" Is there a team, a social network, forum, panel, or consortium that can be formed with "competitors"?
WHAT is my role and contribution to the "Great Turning"?
What will future generations learn from and do with your contributions?
Table for Six Billion, Please
Changing the World, One Restaurant at a Time
Earlier this summer, I had a meeting with the Director of Organizational Learning at an international software digital printing company. In our conversation, she reminded me that as entreprene
urs and business leaders, we choose our clients.
And then the light went on! As leaders, one of the key evaluative questions we need to continually ask ourselves is what ARE our values? What DO we stand for? What ARE we committed to? How do we translate that into our businesses?
How can we develop our "relational capital" to attract and serve the clients who will benefit most from what we offer (the intangible values and commitment, and the tangible products/services)? What are our clients' values and needs?
To assist this inquiry, I was reading an article in The Sun magazine where I was re-introduced to the business model Judy Wicks employed to develop the White Dog Cafe in Philadelphia.
Not only has Judy consistently managed to motivate, recognize, and retain skilled employees, she has also set the standard for community-building, education, and the resurgence of thriving local "living" communities, both in the USA and abroad. Judy is also the co-founder of the Business Alliance for Local Living Economies (BALLE).
Among her guiding principles and practices, Judy speaks on the need for the business world to move away from a mentality of accumulation and competition and (back?) towards an economy based on sharing and cooperation.
She coins this model "living returns" vs. the stock market. She reminds us that investing in our community is in our self-interest and the "multiple bottom line" approach pioneered by Ben & Jerry's (before the forced buyout to Unilever Corporation), is not only a responsible approach, but an essential and necessary action if we want to experience any form of sustainable return.
The bottom line question is : Do we want to develop and sustain businesses that are beneficial to all life and future generations or not?
We can no longer focus solely on the competitive advantage, but rather need to engage in Cooperative Advantage ™ strategies- competencies, skills, values, communication that is all inclusive, and that encourages sustainability, justice, personal and collective fulfillment.
To find out more about how you can incorporate The Cooperative Advantage ™, in your business, workplace, and community, post a comment or click here .
Earlier this summer, I had a meeting with the Director of Organizational Learning at an international software digital printing company. In our conversation, she reminded me that as entreprene
urs and business leaders, we choose our clients.I wasn't in total agreement with her in that moment, as I have often found clients "choosing" me to work on initiatives that were not in alignment with my passions, values, and stand in life. Yet, I understood that she was referring to focused intention and the laws of attraction.
And then the light went on! As leaders, one of the key evaluative questions we need to continually ask ourselves is what ARE our values? What DO we stand for? What ARE we committed to? How do we translate that into our businesses?
How can we develop our "relational capital" to attract and serve the clients who will benefit most from what we offer (the intangible values and commitment, and the tangible products/services)? What are our clients' values and needs?
To assist this inquiry, I was reading an article in The Sun magazine where I was re-introduced to the business model Judy Wicks employed to develop the White Dog Cafe in Philadelphia.
Not only has Judy consistently managed to motivate, recognize, and retain skilled employees, she has also set the standard for community-building, education, and the resurgence of thriving local "living" communities, both in the USA and abroad. Judy is also the co-founder of the Business Alliance for Local Living Economies (BALLE).
Among her guiding principles and practices, Judy speaks on the need for the business world to move away from a mentality of accumulation and competition and (back?) towards an economy based on sharing and cooperation.
She coins this model "living returns" vs. the stock market. She reminds us that investing in our community is in our self-interest and the "multiple bottom line" approach pioneered by Ben & Jerry's (before the forced buyout to Unilever Corporation), is not only a responsible approach, but an essential and necessary action if we want to experience any form of sustainable return.
The bottom line question is : Do we want to develop and sustain businesses that are beneficial to all life and future generations or not?
We can no longer focus solely on the competitive advantage, but rather need to engage in Cooperative Advantage ™ strategies- competencies, skills, values, communication that is all inclusive, and that encourages sustainability, justice, personal and collective fulfillment.
To find out more about how you can incorporate The Cooperative Advantage ™, in your business, workplace, and community, post a comment or click here .
Tuesday, May 20, 2008
Marketing Makeover- Writing a Bio
In my work with new and growing business owners, the mantra I most frequently hear is , "I don't know how to market myself".
The most important element in any marketing message is authenticity. Commitment to your intention and authenticity in your message builds trust and retains clients.
About Us- The Bio:
Interestingly enough, I have often times discovered that the most difficult task for new business owners is to write about oneself .Depending on the context, a compelling bio can be anywhere between (150 -450 words , i.e. two paragraphs -one full page.)
The bio of a business leader/owner needs to answer the following questions:
The most important element in any marketing message is authenticity. Commitment to your intention and authenticity in your message builds trust and retains clients.
About Us- The Bio:
Interestingly enough, I have often times discovered that the most difficult task for new business owners is to write about oneself .Depending on the context, a compelling bio can be anywhere between (150 -450 words , i.e. two paragraphs -one full page.)
The bio of a business leader/owner needs to answer the following questions:
Who you are?-A speaker, a venture capitalist, internet marketing strategist, media buyer, a branding specialist, a seminar facilitator.
What you do? Create businesses, teach courses, design branding and marketing solutions, write software, design PDA's.
How do you do it? This is where the senses come in. Create a picture for your audience so that they can see and feel you in action. Think texture, color, motion, sounds, even scents. Audio (mp3) and video files are a great asset here.
Accomplishments: Highlight two or three accomplishments that you are really proud of, and that made a significant difference to those you served.
Recent clients: Mention a few recent clients (or industries specialities).
Education: One or two lines is sufficient; mention prestigious awards.
Need more? Send your current bio to coachshera@gmail.com for a complimentary critique.
What you do? Create businesses, teach courses, design branding and marketing solutions, write software, design PDA's.
How do you do it? This is where the senses come in. Create a picture for your audience so that they can see and feel you in action. Think texture, color, motion, sounds, even scents. Audio (mp3) and video files are a great asset here.
Accomplishments: Highlight two or three accomplishments that you are really proud of, and that made a significant difference to those you served.
Recent clients: Mention a few recent clients (or industries specialities).
Education: One or two lines is sufficient; mention prestigious awards.
Need more? Send your current bio to coachshera@gmail.com for a complimentary critique.
Thursday, April 24, 2008
Unlimited Creativity at Web 2.0 Expo
In my last e-zine issue I cited mind-mapping as an excellent tool for leaders and business developers that want to incorporate more right-brain activity into their overarching strategies.
Last night as part of the Web 2.0 Expo, I met an extraordinary designer and visionary who has incorporated mind-mapping into his international social network for small businesses. BootB, as CEO Pier Ludovico Bancale enthusiastically explains, is the "pitch" engine that brings brands and creatives together all across the planet. Check it out and share your genius and solutions.
Web 2.0 presentations. . .Click here
Web 2.0 presentations. . .Click here
Subscribe to:
Posts (Atom)
.jpg)
