Marketing Makeover- Writing a Bio

In my work with new and growing business owners, the mantra I most frequently hear is , "I don't know how to market myself".

The most important element in any marketing message is authenticity. Commitment to your intention and authenticity in your message builds trust and retains clients.

About Us- The Bio:
Interestingly enough, I have often times discovered that the most difficult task for new business owners is to write about oneself .Depending on the context, a compelling bio can be anywhere between (150 -450 words , i.e. two paragraphs -one full page.)

The bio of a business leader/owner needs to answer the following questions:

Who you are?-A speaker, a venture capitalist, internet marketing strategist, media buyer, a branding specialist, a seminar facilitator.

What you do? Create businesses, teach courses, design branding and marketing solutions, write software, design PDA's.

How do you do it? This is where the senses come in. Create a picture for your audience so that they can see and feel you in action. Think texture, color, motion, sounds, even scents. Audio (mp3) and video files are a great asset here.

Accomplishments: Highlight two or three accomplishments that you are really proud of, and that made a significant difference to those you served.

Recent clients: Mention a few recent clients (or industries specialities).

Education: One or two lines is sufficient; mention prestigious awards.

Need more? Send your current bio to coachshera@gmail.com for a complimentary critique.